Crafting an email to get the attention of a potential customer is a big job. You typically get one shot at it! This is definitely not a simple task in 2019 with everyone being bombarded by social media and ads in addition to email. I can recall staring at a blank screen and wondering what format to use, how long should the email be, etc. I eventually learned to keep my message concise and clear and get right to the point. Most of us spend a lot of time sorting through emails on a daily basis. So which one stands out? Which ones will succumb to the delete key? Check out the infographic and learn how to send a successful email that will get your reader’s attention.
Don’t make your readers scan through line after line of text, get to the point up front, concisely. Always use your manners, these are people at work opening these emails, not computers. Get to the point in the subject line. This approach always helps me to sort out which emails to open immediately. Always be professional, you never know if the CEO of the company is reading your email. Try to write a strong, eye catching subject line, entertain your reader. Email is an important communication tool, use it wisely, be accurate. Use a nice readable font, not too small and not to large to where it appears that you are “screaming” at a potential client.
Use a nice signature box at the end with all of the needed information. Remember to be positive when writing your emails, no one needs to have their day ruined by a harsh tone. Find something that works for you and stick with it. Good luck!